How We Are Different
Choosing a financial advisor can be confusing and overwhelming. After a while, we might all start to look and sound the same. But we are not all alike; some of us are indeed better equipped to help you than others.
Truth is, most so-called financial advisors are primarily investment advisors. This is not just a matter of semantics, but a substantive distinction that will ultimately matter for your financial wellness.
Holistic vs. Disjointed
It seems obvious, but when you hire a financial advisor, you're seeking guidance on all of the important aspects of your personal finance – saving for retirement, minimizing taxes, making your money last through retirement, efficiently transferring your assets to your heirs in a tax-optimized way, and so on. You want far more than advice on just investments.
But truth is, most so-called financial advisors are primarily investment advisors. This is not just a matter of semantics, but a substantive distinction that will ultimately matter for your financial wellness. Of course, their titles – 'financial advisor', 'wealth advisor', etc. – imply that they provide comprehensive financial advice. But most of these advisors are focused primarily on your investments, sometimes at the expense of your financial well-being. There is more to your financial wellness than just investments. You can rely on us to oversee all of the important details of your personal finance, not just your investments. |
Boutique vs. "Corporate"Do you like chain restaurants? Neither do we.
Wouldn't you much rather enjoy food made from scratch by locally-owned restaurants whose owners and chefs know their community and their customers, using unique and fresh ingredients from local and regional sources? Likewise, we built a boutique firm by design, so we can remain intensely personal, nimble, and responsive. Our advisors are readily accessible to you. We take time to listen, get to know you and your family, understand your issues, and answer your questions in everyday language. You will never feel hurried or unheard. But just because we are a boutique firm, you don't have to settle for less. You will have access to the same financial products and technology that any large "corporate" firms offer. You will also have full access to the breadth and depth of our knowledge and experience for sound and sensible financial guidance for your financial wellness. |
Human vs. "Robo"
Technology is enormously useful in processing a large amount of data quickly and accurately. It's great for automating processes.
So, naturally, 'robo advisors' can use algorithms to build and manage your investment portfolio – super fast. And once set, you're on autopilot. But when it comes to providing human guidance to human clients with real human issues, robo advisors fall far short. They don't understand or care about your most important goals or your deeply held values. They don't know you or your family, and they can't understand what keeps you up at night. Perhaps there will come a day when robo advisors can "understand" the mystery and complexities of life and what it means to be human. But until then, you can turn to us to oversee all of the important details of your personal finance. Let us design and implement a comprehensive financial strategy that will address all of your human goals and dreams. |